Seller's Guide

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, long days on market, and eventually a stale listing with multiple price reductions that dip significantly below market value. Depending on the state of the current market, underpricing can be just as problematic. It can communicate the wrong intention, prompt offers from less committed buyers, or draw low-ball offers from buyers who aren't actually qualified to buy at your home's true value. Working with a real estate agent is the best way to determine the right selling price for your home. I can determine what other comparable homes are selling for, evaluate the current market, take into account unique characteristics and custom features, and may even suggest getting the opinions of other experts, like appraisers, contractors, and brokers, to ensure the price is set within a supported range of value.

I will develop a marketing strategy that is perfect for your home. That begins with meticulously preparing and then professionally photographing the home. Next, it involves listing the home on the MLS and driving legitimate, qualified buyers to it through global syndication, targeted mail, social media campaigns, private tours, open houses, agent-to-agent networking, online ads, or SEO advertising. My team creates a marketing plan specific to your home, and we aim for the highest price possible in the shortest amount of time with every sale. That means we want to get the most traffic in the first few days, and we apply effective strategies in an effort to acquire multiple strong offers. We never sit and wait, and instead are constantly proactive in assessing, advising, and advocating on behalf of our sellers. This approach is why we have been able to achieve record-breaking results in a single weekend. (Continue to Step 5)

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as the deposit amount, down payment, financing parameters, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have mutually agreed to the terms, a final contract will be prepared by your agent. After all parties have signed the purchase agreement, all applicable disclosures and addenda, the contract is considered "fully executed." A fully executed contract becomes the escrow instructions, and it is each party's responsibility, and the escrow holder's duty, to follow those instructions exactly. Any changes thereafter must be mutually agreed upon by the seller and buyer, and subsequently additional addenda and escrow amendments must also be fully executed in order to take effect.

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. If the buyer is taking possession right away, the agents will typically arrange a time and place to deliver the keys. In the meantime, we will also meet with the settlement company closing the transaction to sign the final paperwork and go over any issues that the buyer may not have taken care of yet. During this time, we can also make plans with to handle final details such as canceling utilities, cable, and lawn or pool services, changing the name on accounts that the new owner is retaining, and ensuring the new owner has instructions and/or codes for all appliances and electronics that will remain in the home.